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Brazil Government Wants To Pull Gisele Bundchen Lingerie Ads

A Brazilian government agency wants lingerie ads starring Gisele Bundchen (photosGisele Bundchen photos) to be taken off the air because they are 'sexist'.

The Women's Rights Secretariat says that it has asked the National Advertising Council to suspend the Hope lingerie ads because they reinforce stereotypes of women as nothing but sex objects.

The ad features a clothed Bundchen telling an unseen husband that she crashed the car and exceeded her credit card limit. But the ad labels it as the wrong way to do things until the supermodel strips down to her lingerie and delivers the same news to help cushion the blow.

The Brazilian lingerie maker says it wanted to show that a "Brazilian woman's sensuality is her best protection when delivering bad news."

Check out the three Hope lingerie television ad spots below:

September 30, 2011 |

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