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Warner Bros. Promotes 'Contagion' With Bacteria Filled Billboards

Warner Bros. came up with a unique idea to promote 'Contagion' in downtown Toronto -- two bacterial filled billboards that would catch the attention of movie lovers and science buffs alike.

The studio created two giant petri dishes filled treated with bacteria and fungi and installed them in a storefront to grow the billboard.

September 13, 2011 |

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