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TBS Makes Conan O'Brien's Hair The Focus In New Promo (Video)

TBS has been going retro in the promotional spots for its new show with Conan O'Brien.

In its latest spot, the network puts the comedian's famous hair front and center as the announcer comments "what a beaut!"

Is all the promotion working? Apparently so. The station is securing $30,000 to $40,000 for 30-second spots that will air during Conan's show -- a number close to the rate for commercials during NBC's 'Tonight Show' and CBS's 'Late Show'.

Cable shows typically draw smaller audiences than broadcast programming but that gap has steadily narrowed in recent years. Advertisers are no doubt betting on the fact that Conan's audience will flock to TBS once he returns to television.

Here are the rest of the ad spots incase you missed them:

The show, still without an official name, premieres in November.

August 26, 2010 |

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