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'Provocative' Rihanna Nude Perfume Ad Banned From Public Places In UK

UK's Advertising Standards Authority (ASA) has ruled that Rihanna (photosRihanna photos)'s nude perfume ad cannot be shown in public places and should be restricted to areas where children are unlikely to see it.

The ad for Rihanna's perfume, Rogue, shows the singer naked, sitting on the floor, with her legs raised against a bottle of the scent.

The Advertising Standards Authority said it wasn't so much the lack of clothing but Rihanna's pose while wearing nothing more than heels.

"While we did not consider the image to be overtly sexual, we considered that Rihanna's pose, with her legs raised in the air, was provocative," it says.

"Because of this, and the fact that Rihanna appeared to be naked except for high heels, we concluded that the ad was sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children."

See the ad below:

Rihanna Nude Perfume Ad

June 5, 2014 |

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