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Officials Debate Whether New EU Ad Is 'Soft Porn'

The European Commission has put together a montage of sex scenes from European films for a new ad campaign. However, the idea is drawing criticism from lawmakers who describe it as "soft porn."

Commission spokesman Martin Selmayr says the sex scene clips drawn from award-winning films such as "Amelie" and "Bad Education" highlighted Europe's tradition of rich cinema.

Eighteen couples, both straight and gay, are shown having sex in bedrooms, kitchens and restaurant bathrooms. As the groans build to a climatic finish, the phrase "Let's come together" flashes on the screen.

EU lawmaker Maciej Giertych of Poland accuses the commission of using "immoral methods" of promotion, according to the British Broadcasting Corp. While Godfrey Bloom of Britain's U.K. Independence Party also criticized the video, calling it "soft porn" and "cheap, tawdry and tacky." He thought the commission's attempt at the ad "was like watching an elderly relative trying to be cool: very embarrassing."

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July 04, 2007 |




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