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NBC Teams Up With Bobby Flay For 'America's Next Great Restaurant'

NBC is joining forces with Chef Bobby Flay and entering the restaurant business.

The network has confirmed that it is moving forward with a new reality competition series that will star Food Network superstar Bobby Flay.

Flay will be featured as one of five restaurant and business leaders who will search for a winning chef to help open a new eatery chain. He will not only serve as an investor in the restaurant, but also as a judge and mentor to the contestants.

"These larger-than-life personalities will offer the hopeful restaurateurs their expertise, support -- and the kind of tough love it will take to overcome great odds," says NBC.

"Thousands of ideas will be narrowed down and then each week the investors will put the chosen few through rigorous challenges to discover which contestant's concept has the greatest potential for success."

"The stakes have never been higher for the contestants and the investors and, ultimately, after much-heated debates, the panel will choose the winning concept and decide which idea will become America's newest restaurant chain."

Flay is best known for his appearances on 'Iron Chef America' and 'Throwdown with Bobby Flay'.

Formerly titled 'United Plates of America', 'America's Next Great Restaurant' is expected to premiere sometime next season.

March 15, 2010 |

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