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Kellogg Drops Michael Phelps Over Bong Photo

Just days after Michael Phelps apologized for being caught with a bong, Kellogg says it has dropped the Olympic gold medalist as a spokesman.

"We originally built the relationship with Michael, as well as the other Olympic athletes, to support our association with the US Olympic team," says the cereal maker. Michael's most recent behavior is not consistent with the image of Kellogg. His contract expires at the end of February and we have made a decision not to extend his contract."

And it seems USA Swimming, the national governing body that declined to take action because no rules had been broken, has also changed its mind and suspended Phelps from competition for three months without financial support.

"This is not a situation where any anti-doping rule was violated, but we decided to send a strong message to Michael because he disappointed so many people, particularly the hundreds of thousands of USA Swimming member kids who look up to him as a role model and a hero."

"Michael has voluntarily accepted this reprimand and has committed to earn back our trust," the federation says in a statement.

The 23-year-old Olympic swimming champ says he "accepts these decisions and understands their point of view."

Phelps admits it "definitely wasn't easy" explaining the photo to his mom, a middle-school principal.

"Seeing my mom reminded me of how it was the day after I got my DUI, and I swore to myself I'd never do that again. It's something I am going to have to live with, and something I'll have to grow from. This was stupid, and I know this won't happen again."

February 6, 2009 |

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