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Jessica Simpson's 'Blonde Ambition' Earns Just $384 On First Day

Back in August, we reported that Jessica Simpson (photosJessica Simpson photos)'s latest movie, 'Blonde Ambition', was so bad that it would be heading straight to DVD.

Well, it seems the studio wasn't convinced so this weekend they did a limited screening at eight Texas theatres to gauge the interest in the movie. The result? The movie earned a whopping $384 on its first day. That's a dismal average of $48 per screen.

Being that SImpson, and co-star Luke Wilson, are originally from Texas, you would have thought at least fans, family and friends would have packed the few theatres it was playing in, but that wasn't the case.

Think you've heard it all? Not quite. The film opened at various Cinemark Discount Theatres which have bargain tickets priced at just $1.00-$2.00, not only was Simpson's the only new release movie playing there, the older movies playing were full, but no one dared to see her movie even at the reduced prices.

It didn't get much better for the rest of the weekend. The studio should have stuck with its original plan, at least that would have been less humiliating.

December 24, 2007 |

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