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Harry Potter Conjures Up $12M In Midnight Screenings

Warner Bros. Pictures lifted the curtains on "Harry Potter and the Order of the Phoenix" at midnight screenings late Tuesday/early Wednesday in 2,311 theaters in North America, and eager moviegoers gave the movie an estimated $12 million take.

The movie's domestic tally for its midnight engagements surpassed the previous record holder for midnight screenings scheduled as part of a Wednesday opening, which had been held by "The Lord of the Rings: The Return of the King," which picked up $8 million in 2003.

"King" went on to a first-day gross of $34.5 million, a number that we believe the "Order of the Phoenix" is sure to surpass considering it's playing in 4,285 theaters, the widest opening ever for a WB film.

Although its $12 million take fell short of the $16.5 million in midnight-screening that "Star Wars: Episode III -- Revenge of the Sith" grossed at midnight screenings on the Thursday it opened in 2005.

On the international front, it's done just as well, being the No. 1 film for the day everywhere it opened and was the biggest "Harry Potter" opening ever in France, Australia, Korea, New Zealand, Hong Kong, the Philippines and Malaysia.

July 12, 2007 |

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