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Company to Synchronize Smells to Movie

A theater audience in Japan will be sniffing their noses literally at a new Hollywood adventure film when it opens later this month.

A new service from a major telecommunications company will synchronize seven different smells to parts of "The New World", starring Colin Farrell.

A floral scent accompanies a love scene, while a mix of peppermint and rosemary is emitted during a tear-jerking scene. Joy is a citrus mix of orange and grapefruit, while anger is enhanced by a herb-like concoction with a hint of eucalyptus and tea tree.

The smells waft from special machines under the seats in the back rows of two movie theaters, which create different fragrances by controlling the mix of oils stored in the machines.

The company began a similar service for homes in Japan last year. Owners of the $620 home version can download different programs to emit smells to accompany a horoscope reading or work as aromatherapy.

Owners must keep refilling the machine with fragrant liquids.

April 13, 2006 |

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