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Colbert Breaks Down Kendall Jenner Pepsi Ad: 'Attractive Lives Matter'

Stephen Colbert breaks down confounding the widely mocked Kendall Jenner (photosKendall Jenner photos) Pepsi ad that the soft drink giant finally decided to pull on Wednesday.

"So far we don't know what has caused all of America's hot extras to take the streets. But I'm guessing it's a protest for Attractive Lives Matter," joked Colbert.

He noticed one sign a protestor was holding up that read 'Join the conversation'.

"That's the most corporate thing of all time. They might as well hold up a sign that says, 'We are all the core demographic,'" he laughed.

Meanwhile, on The Daily Show, host Trevor Noah had a worthy quip.

"It's so sad that once again we see a Kardashian in a video being put in an awkward position," he said, referring obviously to Kim Kardashian (photosKim Kardashian photos)'s infamous sex tape.

April 6, 2017 |

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