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Billy Mays To Continue As TV Pitchman With New Ads

Pitchman Billy Mays died of heart disease at the end of June, but, with the blessing of his family, his TV ads will go on.

Marketers are expected to launch at least three new products with ads produced before his death after research showed that his ads are producing response rates as good, and in some cases better than, before he passed away.

Some may consider the decision to be in bad taste but it's reported that retail sales of Billy Mays' 'Mighty' line of products at chains such as Walmart have soared 30% since last month.

Bill McAlister, president of one of the marketing companies, says it's what Mays would have wanted: "Our feeling is, everyone wants to have Billy go on. This is what he would have wanted."

"People responded to him. The impact on direct TV is huge, since he probably controls 60% to 70% of all the volume when it comes to gadgets and gizmos. I don't think anyone will ever replace Billy."

McAlister points out that this way Mays' family will also continue to receive some of the royalty proceeds from the bearded TV pitchman's work.

Discovery Channel aired a one-hour documentary tribute to the star of its 'Pitchmen' series on Thursday which included interviews with members of his immediate family, including long-time friend Anthony Sullivan.

July 10, 2009 |

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