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Anthony Bourdain Takes On McDonald's New 'Artisan' Burgers

Anthony Bourdain thinks the word "artisan" is overused and he certainly doesn't think McDonald's burgers would be anywhere close to it.

"These artisans make beautiful things in a world where the word 'artisan' is cheapened," Bourdain says in an interview.

"Like big brand potato chips being called 'artisanal,' I mean come on, let's get real."

The 'Parts Unknown' host similarly says he sees no way that McDonald's mass-produced new "artisan" burgers are really that.

"Yeah, well, maybe the McDonald's burger is made up of ground up artisans, but that would be the only way McDonald's would be able to convince me that they make artisan burgers," he jokes.

McDonald's is attempting a push into upscale higher priced options.

In Canada, the fast food giant is introducing digital kiosks at its restaurants to allow customers to order premium hamburgers from almost 30 options, including five types of cheese, while adding greeters and servers to bring the food to the table.

The custom burger prices at the kiosks are 15 per cent higher than those of a regular Big Mac and you can conceivably order a burger with all the extras that costs as much as $50.

October 8, 2015 |

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