Pop Minute

Home    Photos    Videos    What's on TV Tonight

Air New Zealand Staff Dons Bodypaint In 'Bare Essentials' Safety Video

Air New Zealand has come up with a novel way to make sure flyers keep their eyes glued on its flight safety briefing -- dress its pilot and cabin crew in body paint.

In the video, three cabin staff and a pilot, all in full body paint applied to look like their uniforms, talk viewers through the regular aircraft's safety procedures.

Strategically placed seat belts, life jackets, arm rests and carefully chosen camera angles during the 3 1/2-minute video protect the cabin crew's modesty.

"The body painting alone took around three hours per person," says Jules Lloyd, marketing manager of Air New Zealand, adding the airline wanted a "genuine creative platform…at a time of increasing competition to show its fares are fully inclusive upfront."

"We wanted to find a way to deliver these important pre-flight messages to our domestic travellers in a way that was genuine, engaging and fun, while meeting all our CAA and operational guidelines."

Check out Air New Zealand's 'Bare Essentials' safety video below:

July 7, 2009 |




© Copyright & Privacy Policy Pop Minute. All rights reserved. | Feedback